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Services: VAM-C
D
ata driven consultancy in the domain of video audience measurement

  • TAM and VAM system evaluation including audit and comparable services
  • Design and evaluation of stress scenarios
  •  Testing of metering devices and software including
    Test design, test setup and test execution including robot tests
  • Data science services & analytics
  • Strategic consultancy for complex panel designs and multi technology measurement environments
  • Developing guidelines and codes of conduct for video audience measurement
  • Assistance  for initial setup of lean VAM systems
  • Consultancy in contractual matters

 Skills: Dr. Bernhard Engel

  • Master degree in economics, master degree in sociology, doctorate in statistics
  • More than 6 years scientific work (founded by German Research Foundation), Frankfurt and Mannheim
  • Working for German Institute for Economic Research (DIW), Berlin
  • More than 30 years working for German Television ZDF (media research department)
  • Heading the Technical Committee of the German JIC for TAM for several election periods, heading task forces for measurement, data production and  collaboration with Google and others
  • Awarded with the "Tony Twyman Award" in 2010
  • Appointed member and coordinator of the "Austrian Media Research Commission" (responsible for annual TAM Audit)  since October 2022