Services: VAM-C
Data driven consultancy in the domain of video audience measurement
- TAM and VAM system evaluation including audit and comparable services
- Design and evaluation of stress scenarios
- Testing of metering devices and software including
Test design, test setup and test execution including robot tests - Data science services & analytics
- Strategic consultancy for complex panel designs and multi technology measurement environments
- Developing guidelines and codes of conduct for video audience measurement
- Assistance for initial setup of lean VAM systems
- Consultancy in contractual matters
Skills: Dr. Bernhard Engel
- Master degree in economics, master degree in sociology, doctorate in statistics
- More than 6 years scientific work (founded by German Research Foundation), Frankfurt and Mannheim
- Working for German Institute for Economic Research (DIW), Berlin
- More than 30 years working for German Television ZDF (media research department)
- Heading the Technical Committee of the German JIC for TAM for several election periods, heading task forces for measurement, data production and collaboration with Google and others
- Awarded with the "Tony Twyman Award" in 2010
- Appointed member and coordinator of the "Austrian Media Research Commission" (responsible for annual TAM Audit) since October 2022